The dream of expanse, of limitless control, of dominion… graphic representations of mastery from the 1960s and those of today are superficially similar. The differences relate to the change of temporal and therefore bodily perspective within these tropes.

The Life International graphics school (in this case from the June 14th 1965 issue) still posit the transit of the individual addressed as sovereign. Yet the reduction of meaning of the particular place has already begun in this imagery. The positing of a new global city based on arrival and departure, a focused businesslike network city whose centre is everywhere and whose circumference is nowhere. In this, it relates to Saint Augustines’ definition of infinity, in turn understood as the city of god.

Centre exists purely notionally, as a denser nexus of transfer and exchange. Modernist map projections posit a centre based loosely on the home base of the operator. In the case of the SAS logo, identification of the centre has transcended the companys’ base of Scandinavia and seems to identify with a generic Central Europe.